You want corporate video?
But how do you choose your producer?
You’re going to spend your money so you need to be sure you’re going to get a good result.
You want your corporate video to be much more than just pretty pictures.
You want a corporate video producer who understands the numerous uses of corporate video and the way you can get most mileage from your footage.
Here’s a few things to think about. There are no absolute right or wrong answers to these questions; they’re just to clarify your options:
Am I talking to the guy who’s going to shoot my video or just a sales person?
I’ve got nothing against a sales force, the world would stop without them, but, occasionally they’re more concerned with targets, or keeping all their production teams working, than giving you what you want.
Video is a bespoke product not mass market.
With me, I’m the guy who makes your video; I write the script, shoot the footage and edit it too.
I know everything about every project – you get a personal service, and I get the satisfaction of a job well done.
I’m not a big company – it’s just me and, if necessary, selected freelancers – you can count on me – I’ve never missed a deadline.
Do they understand more than video?
You need a corporate video producer who understands sales and marketing, understands your company and your customers, understands how the chosen audience of the video will interpret what they see.
You need a corporate video producer who’ll create a video that will engage your audience so they will stay awake and absorb the content.
You need a corporate video producer who understands the numerous uses of corporate video.
It’s your choice – machine or individual?
You need a producer who has the flexibility, passion and desire to produce an outstanding and successful video, a producer who wants your video to be the best, not finish at 5.30pm because the sales force have got them another job booked in the morning.
If a better opportunity develops, does the producer have the authority to change things or are they stuck with the pre-sold schedule?